Yasmine El Shafei VP Strategy and Business Development
areas of expertise
- Strategic communication management professional
- Public Relations
- Executive coach and trainer
- Entrepreneurs/Startups mentor
Yasmine is a strategist and a communication management specialist with over 15 years of experience in research, marketing communications, and Public Relations, supporting businesses to enhance their positioning and grow their potential. El Shafei has a diversified experience with multinationals, corporate giants, and government and internal organizations in multiple sectors. She has managed diverse projects, managed corporate reputations, and coached and trained C-suite executives in multiple facets. She has a passion for storytelling and crafting Corporate Social Responsibility direction and strategy.
Certified as a solutions-focused coach, she strives to help businesses reach their full potential.
Multiplier Consultancy comes up with results that are implementable. That is their strength compared to other consulting companies.
publications
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The More We Automate Work, the More Human Leadership Needs to Become
We spend a lot of time talking about the future of work. Artificial intelligence. Automation. New skills. Productivity. Transformation.
But perhaps one of the biggest questions about the future of work has very little to do with technology: What kind of leadership will people need as work itself continues to change?
August 27, 2026Read More -
Why the Best Talent Keeps Moving On – and What Growing Organisations Can Do About It
Why the Best Talent Keeps Moving On – and What Growing Organisations Can Do About It A research-based look at talent acquisition and retention in agencies, non-profits, and organisations building the next generation of leaders in Canada August 6, 2026 Posted by: softmills Category: talents No Comments Here is a pattern that almost every growing
August 6, 2026Read More
contact details
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